Thursday Submarine Tidbits 28 May 2015
Category: An Intense Odor of PC Recruiting Woes for U.S. Navy
Last year the Navy spent $39.6 million on measured media, according to Kantar Media.The U.S. Navy confirmed today that WPP’s Young & Rubicam is being awarded its new advertising and marketing services account in support of the Navy Recruiting Advertising Program. In 2000, Y&R was acquired by the WPP Group, a London-based company.
The contract being awarded has an annual value of $84.4 million. The contract contains one “base year” and four one-year optional periods, which if exercised, would bring the contract’s cumulative value to $457,461,287. source
Why the switch...?
"The U. S. Supreme Court said it would hear an appeal from Campbell-Ewald during which the agency will argue that federal contractors can't be sued under the Telephone Consumer Protection Act.
The court appearance stems from a campaign the agency created for the Navy that involved the sending of text messages through a subcontractor to thousands of cell phones, including one belonging to Jose Gomez. Gomez says he never consented to receiving the texts and filed a class-action lawsuit." [ibid].
Category: The U.K.'s Faulty? Able Seamen Selection Woes - Part II
Four years ago, M.E. had asked (Part I): How could a rap musician (Reggie Moondogg) who wrote a series of violent rap lyrics ever be placed in the crew of a nuclear submarine crew in the first place? That question was even raised by a senior member of British Parliament, defense expert Mike Hancock. here
May 2015 - (Part II): Able Seaman McNeilly published 18 pages of 30 alleged security and safety flaws with the Trident submarine fleet. Only one problem, barely qualified on a Vanguard-class submarine of the Royal Navy he is very junior, and hardly in a position to really know whereof he spoke.
"Concerns about Trident raised by Royal Navy submariner William McNeilly were either incorrect, the result of misunderstanding or based on historic events, and safety has not been compromised", Defence Secretary Michael Fallon has said. Britain’s nuclear weapons on his mobile phone and appeared to have been learning Russian before he went absent without leave. hereSubmarines are always silent and strange.
Labels: . strategic security, psychological screening, recruiting, shortfalls, Supreme Court, text messages, U.K, Young & Rubicam